Given our brand is SEO Networker, it really shouldn’t surprise you that one of our fortes IS indeed search engine optimization (SEO).
And of course we do SEO consulting (although we are careful to not classify us as JUST “SEO consultants” because well, that would do us injustice – we take the holistic approach and do “internet marketing consulting“.)
So what exactly does SEO consulting consist of? Well, for most small business owners, they think of SEO consulting as “gaining top rankings in the search engines.” But I want to add another facet to it that’s all too often overlooked… it’s actually “gaining top rankings in the search engines for your money keywords.”
Let me explain.
“Money keywords” are essentially search terms that BUYERS (of your products/services) would search for online to find you and ultimately BUY from you. This is different from terms that folks use to say… do research or broader terms that may bring in more looky-loos than actual serious buyers.
For example: someone searching for “best running shoes” or “Nike Trailblazer 702 review” is more likely to be in a buying mood than someone just searching “running shoes”. Of course having said that, the traffic for the more specific money terms tend to be lower than the broad terms but so is the competition. So it becomes balancing act.
It is ultimately up to the marketing consultant and the client to decipher what exactly are money keyterms to SEO for which will get the most ROI in the least amount of time and go from there. However, more often than not, SEO consultants will just be concerned about getting you top rankings (for whatever you ask them to do, within reason) without caring about your conversion (from those keywords).
So before you settle for only SEO consulting, take a look at our internet marketing consulting service