The world wide web is a huge market… and to compete in that market takes extreme expertise, knowledge, and quite frankly… cajones
Well, luckily for this client, we have all three, and lots of it.
This particular company wanted to rank for highly competitive terms that is NOT geographically located (which makes it that much more challenging and competitive). The owners came to us with a pre-existing site that have already been semi-SEOed. Our challenge was to not just improve on the rankings but also increase on their conversions (remember, we are Internet Marketing Optimization which is “Beyond SEO.”)
We took on that challenge and in a matter of a couple of months, nearly tripled their already decent organic traffic from the search engines. You can even see below how we overcame the dreaded, “Google Penguin” update in April, 2012 and actually came back stronger than the month before.
Furthermore… we improved their conversion from traffic to leads from a measly 7% to 14% (we’re still improving on it) and we also more than doubled their leads to sales conversion. So when you add it together…
More Traffic + Higher Conversion = More Leads + More Cash
And what business owner wouldn’t want THAT?