One of our clients is a high profile in his specific industry – running a $20 million dollar company.
Naturally, his name is worth a lot of money – he knows this, we know this, and well… unfortunately, so do his competitors.
So when his competitors’ websites started popping up on the front page of Google for his name, even outranking his own website for the #1 spot (and some tarnishing his reputation along with stealing his clients), he gave us a call and hired us to help him regain not only the top spot but also increase his online presence for his own name. He wanted brand control, which is understandable, so we got to work.
The competition was stiff – given that our client’s particular field of expertise and industry has to do with online marketing, that made sense. But we came prepared
With a combination of optimizing our client’s existing website, linking up his existing social media profiles (and creating a few more), and also setting up several more online properties on the fly. We were able to blanket the front page of the search engines and claim the #1 spot (along with 6 other top spots).
This not only resulted in pushing HIS own websites up, but just as importantly, push down those of his competitors.