Monday Jun 11,2012 By· Comments
Before you start using social media to promote your business, you need to develop a strategic plan. What purpose will your social media strategy have? What goals have you set? How will you measure those goals?
Those are all important benchmarks you need to consider.
It really doesn’t matter which sites you are using, it is still important to develop an effective strategy. You should also analyze the strengths (and weaknesses) of your business. Will you have the time to monitor your Facebook or Twitter page? Do you have something to offer people via a blog? Will you be able to engage in discussion in the comments section? Do you foresee people asking questions or seeking to take the conversation further? Are you equipped to deal with that situation if it arises?
All of those, and more, should be a part of your social media strategy. You will be better able to focus your strategy if you plan these various elements ahead of time and anticipate various questions that could come up as you pursue your strategy. It will also help you to decide what social media sites you wish to target.
You don’t need to waste your time signing up for every single site, and you simply won’t have time to maintain a presence on every social media site. But you can determine what your needs and your strengths are, and focus your social media plan, accordingly.
If one of your strengths is compelling images or art work, sites like Pinterest or Tumblr showcase art work rather well. If you have a series of interesting advice you’d like to share, consider blogging or even video blogging on YouTube.
If you want to interact directly with people, in “real time” and solicit feedback, Twitter is good for communicating directly with whoever your audience may be.