Thursday Jul 7,2011 By· Comments
Writing product reviews that pertain to your business or company is a great way to get more traffic to your site. The product review isn’t something to be taken lightly. Recent studies have shown that a majority of consumers are greatly influenced by product and service reviews when it comes to online purchasing. In fact, studies also show that most shoppers seek out product reviews before they buy something in store, too. That means having a product review could lead to a significant increase in traffic for your website, which could also mean a lot more customers for you.
Plus, writing a review is easy content that people actually want to read. Reviews are simple to write and typically aren’t that long. People love to read product reviews for things they actually want to buy, so they will pay attention to your review, especially if it is well written. However, make sure the product or service you are reviewing is apropos to your site and written to your specific audience otherwise you could leave people feeling a little confused.
That being said, if you are using your site content as guidance for choosing a product, writing a review shouldn’t take a lot of effort but it will really perk up your site and give it some fresh content that should create more page views! In the next blog, we will discuss what makes a great review and what readers are looking for in that review.