Which is better, niche or general marketing?
Wednesday May 23,2012 By · Comments
When focusing resources on developing a marketing strategy, you need to decide how you are going to allocate both your time and your resources. Is it more effective for you to focus on search engine optimization, concentrate on general social media sites, or focus on niche sites within a specific community.
It’s actually a great idea to create a strategy that is a combination of all of these things. While broadcasting to a general segment of the internet with social media sites like Facebook and Twitter are great, and good SEO is always useful, niche marketing by finding forums and blogs that are related to your site is also a great idea.
This can take a little bit more time as you need to discover these sites on your own and read them to see if they are quality or junk, and develop time crafting comments and participating in these communities. However, if you’re really doing your homework and these sites are more relevant to your site than just a generic Facebook post, you will reap the reward of attracting interested customers to your blog or website who know what you are about and are interested in participating in your website as well.
This kind of focused, strategic niche marketing goes along well with maintaining a general social media presence. The general presence on sites like Facebook and Twitter will be attractive and help convince the visitors from niche forums of your brand’s reputation, as well, because it is such a mainstream audience. It’s also a lot less time consuming to maintain a presence on Facebook and Twitter and much of your content can be automated to appear on those forums, with the extra effort being spread for work you particularly wish to disseminate on niche forums and blogs.
It’s always a good idea to have a strategy that is broad in order to be more effective.
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