Wednesday Jul 18,2012 By· Comments
If you regularly maintain a few social media profiles, you might feel like you’re a slave to them. If you get a comment or someone sends a Tweet to you, or posts on your Facebook wall, you might think you have to reply right away. Are you constantly checking your social media feeds?
Well, stop. Don’t be a slave to your social media.
You need to develop a practical strategy that enables you to spend more time with your business and not spend all yoru time replying to comments on Facebook.
It’s not that social media isn’t important; it is very important. But you should be strategic in how you employ it. There’s no need or reason to have your iPhone out 24/7 to respond to people unless there is a crisis.
One great strategy is to use a social media tool that enables you to post to multiple platforms. A lot of people really like using HootSuite as it enables you to use Facebook and Twitter, and schedule posts. So you can draft posts when you have time and schedule them to go out when they have the most impact.
Another strategy is simply to just designate a certain block of time for responding to comments. The way that I like to do this is to post a few things in the morning and then do other tasks. Later that afternoon, I check for any replies, respond, and maybe share a few more things on social media. Then, I attend to other tasks. Lastly, before I “close out” for the day, I make one last check of my social media sites.
That’s three times a day that I schedule to check social media sites and respond. That way, you’re not checking every ten minutes. There’s just no need to constantly refresh your Facebook feed to see what people have written. It can be a waste of time and can stress you out.