Monday Jul 16,2012 By· Comments
If you are looking for things to share on your social media pages and on your blog, consider your business. Depending on what your business is, it may offer a lot of things to the public that they may not know of, besides what your storefront may suggest.
For example, if your business is selling handmade crafts, it’s often a great idea to show some of the behind the scenes work that goes into making what it is that you sell. You can post photos of conceptual drawings or of people working, and that can give insight into what your business is and does. It can also help your customers feel closer to the product. It helps promote an understanding of the work that you do.
But it doesn’t specifically need to be something that you make that can help customers or your potential audience feel closer to your business. Sometimes it’s a good idea to share things on your social media pages that isn’t directly related to what you are trying to sell. If you have a particular brand or vibe for your business, it’s okay to highlight things within that vein that aren’t specifically about the sell.
What you want to do is show your customers that you understand the things that they are interested in. It’s important to connect with them. Another great way to do this is by also highlighting customer feedback on your Facebook or other social media pages. It’s important to remember you shouldn’t just cherry-pick positive feedback. That makes it sound unnatural. But if you can respond to negative feedback or criticism with grace and a plan for the future, you can turn negative commentary into a positive thing on your social media pages.
Lastly, do not forget to invite people to public events with your business and post photos of the events. It’s a great idea to use a Twitter hashtag for the event so posts during the event can be followed by all attendees and people who stayed at home.