Friday Jul 6,2012 By· Comments
If you are planning on developing a social media strategy for your business, there are a few things you should keep in mind. It is entirely possible to develop a social media strategy and devote time to social media, and not actually accomplish anything. You need to have a strategy for your social media plan that will help it develop your business, otherwise you will just be wasting time.
One handy thing to do is to set goals for your social media strategy. Many people set goals when they start using social media to build their business. The important thing to consider, however, is to set goals you can actually control. Despite what people may say, it simply isn’t possible to guarantee that people will follow you, or like your page, or retweet you. If you set goals that call for a certain number of followers, or retweets, or likes, you are setting yourself up for failure.
What you should do is set goals for things that you can control. While you might be unable to control how many people like your Fan Page on Facebook, you can control what pages you like and what comments you leave on other people’s pages. Instead of counting how many retweets you get, you should set a goal for how many people you retweet, and how many people you respond to in an attempt to engage in a conversation.
The other thing you should consider is focusing on social media sites you can succeed in. There are a million social media sites. Which ones do you feel comfortable on and will help your business? Focus on those.
That doesn’t mean neglect to learn about anything new. It means concentrate your time and energy to developing one or two great sites that you know you can engage on, and use spare time to learn about others.