Making Time for Social Media
Monday May 28,2012 By · Comments
Pursuing an effective social media strategy can be time-consuming. But, if you are “strategic” about your strategy, you can save time and have your social media work for you.
What you need to do is remember to integrate the various sites you are using, consolidate some of the content and devote a specific amount of time each day to developing and curating that content.
If you are writing in your blog three times a week as a good social media strategist should, you already have developed prime content you can share on sites like Facebook, Twitter and Pinterest. This can help you continue discussions in both the comment thread of your blog or on your Facebook page.
For Twitter, you may want to remember specific hashtags for using the site. Hashtags are key words with a number sign in front of them, #FollowFriday, that are searchable and enable you to keep track of a conversation on Twitter. Twitter is great if there is a particular event you want to mark or if you are crowd-sourcing answers to a particular question. For example, if you decide to ask your followers what social media sites they like the best, you could pose the question on Facebook and allow people to reply, as well as create a hashtag on Twitter, so they can tweet their favorites and tag it with the relevant hashtag.
When you post the content you create on your blog to Pinterest, it links people back to your blog. But what you must remember is that for Pinterest, you need a captivating, compelling image. If you want to start pinning content to Pinterest, remember to always use a good photo for your blog. This is a good habit anyway, and it is helpful to use Pinterest as a reminder to start following that practice.
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