It’s a zoo out there: How Google updates to Panda and Penguin can negatively impact your website
Tuesday May 8,2012 By · Comments
Google constantly updates its search algorithms and there were two updates recently that could have had an impact on your site. The Panda update was released on April 19 and the Penguin update on April 24.
The Panda update focuses on poor quality site, while the Penguin update targets “spammy” sites.
The way to counteract this is to have a good quality site, that’s useful to people and refrain from using duplicate content. By using white hat SEO techniques, you can keep from a drop in traffic due to the Penguin and Panda updates.
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