Friday Jun 15,2012 By· Comments
One of the keys to search engine optimization is when your site is linked to by other sites. The best way to get in-bound links is by creating a site with content that people want to share.
If your content isn’t relevant to people, they’re not going to read it or share it with others, and you can forget about in-bound links.
But, you might ask, how do you make sure that your content is relevant? What’s a way to judge that? How can I tell if I’m interesting people or boring them with something pointless?
Well, if you know your audience, you’ll know what they are interested in, and what is relevant to them. Are you targeting young mothers? Talk about things that might interest or be of use to them. There are ways to get to know your audience. You can interact with them on social media sites and ask them about their interests, for example. You can do other research about what they are looking for–read the magazines or television shows that you think your audience is interested into and tuning into.
You want to meet your audience where they are, and that’s why it’s so important that you make the effort to get to know them. If you make that preliminary effort to get to know your audience, when you are more familiar with them, producing content for them will be significantly easier.
You can even work in ideas from things that are going on. Many sites do things like this, riffing on national events like March Madness, the Super Bowl or the Oscars, and tailoring their content towards those events.
If you let what’s going on in the world inspire you, while still keeping in mind the interests of your audience, you’ll be able to make sure that the content you are developing is completely relevant and will be linked to by others who want to share what you are doing.