How To Make Traditional Marketing Techniques Work Online
Friday May 25,2012 By · Comments
It’s easy to dismiss traditional marketing techniques in the era of the internet, but some of the traditional techniques actually transfer quite nicely online and are useful in helping to diversify your social media and search engine optimization strategies. It’s always a good idea to keep an eye on different techniques and not to just blatantly abandon a tried and true practice because you think it’s “outdated.” Oftentimes, there’s a reason a strategy has lasted so long and so well–it’s because it works.
One example of traditional marketing techniques is paid advertising. Traditional paid advertising includes things like classified ads or billboards, as well as television and radio. In the internet era, Google sells advertising, as well as other types of banner ads on websites that are often “pay-per-click,” meaning you pay for how many people click on your ad.
Despite what you may have heard, people still read newspapers and will often visit a website if you announce it in a television commercial or radio ad–as long as the URL isn’t too difficult.
The difference between online and offline newsletters is generally, the cost. It can cost a lot of money to print, produce and distribute a hard copy newsletter. Online, software like Mailchimp exists to enable you to create an email newsletter you can distribute to a list of your email subscribers.
Coupons are also intensely popular online, with a number of deal sites like Groupon, LivingSocial and Yelp offering online coupons for both brick and mortar, and online businesses. Coupon clipping is a thing of the past, as many grocery stores have developed smart phone applications to enable you to save your coupons to your phone and use them in store. Vons is a great example of a store that has developed a coupon application for the smart phone that many shoppers use to get discounts in their stores.
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