How do you come up with content?
Monday Jun 25,2012 By · Comments
Many search engine optimization practitioners advocate developing content by stuffing a blog or article with keywords. While that’s one technique, it’s arguably not a particularly good one. Just throwing a bunch of keywords into a post doesn’t mean it will improve its search rankings. In fact, it can often be a hindrance, because people might assume the post is spam.
A better technique is to come up with content that your audience might find useful. For instance, many real estate agents and marketing companies now feature blogs. On these blogs you’ll find “Renovation Tips to Increase Your Home’s Value,” “How to Simplify Your House Hunt,” and “Life After Foreclosure.” Those are articles that people who are looking around for a real estate agent might be able to use. Articles like that make significantly more sense than a stream-of-consciousness style article about “home buying, buying a home, home selling.”
People are more likely to read and recommend your blog to others if it is useful, giving you the important social media boost you will need to improve your search engine rankings. You’re not going to get that kind of boost by keyword-stuffing or providing inferior content. You need to have original, unique content that matters to the audience you are trying to develop.
It doesn’t need to take a lot of time preparing blog posts with relevant content. Sit and think about what your average customer asks you on a daily basis. That can be the beginning of a series of blog posts. Highlight some of the questions that people have for you, or anticipate some questions you feel you are likely to get, and answer them.
It can often be helpful to solicit feedback from your audience as well, which is why I am a huge fan of social media sites like Twitter because it allows for real-time conversations.
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