Guidelines for Using Twitter for Marketing
Wednesday Jul 11,2012 By · Comments
Twitter can be a great resource for a social media strategy and can really help boost your search engine ranking. Twitter can drive people to your side, and really amplify the reach of your content. But that all depends on whether or not you are properly using Twitter.
The important thing about Twitter is it should never be used as a one-sided conversation. If you’re simply aggregating your blog posts on Twitter, and treating it like an RSS feed, your Twitter feed is going to be static, boring and useless.
People like to tweet at companies and organizations. It helps them feel like a part of the conversation. One of the big reasons Twitter is so popular is it makes people accessible. That doesn’t mean you have to be on Twitter 24/7 answering questions. If you did that, you’d literally spend all your time on Twitter and it wouldn’t necessarily accomplish much for you. But you can dedicate a certain amount of time to interacting with your followers on Twitter. Answer questions, and ask them.
Go ahead and retweet positive comments or feedback. But don’t ignore negative feedback. By responding accurately and addressing negative feedback on Twitter, you can actually do a lot of good. People remember when a company or an organization responsibly addresses their concerns and Twitter is a great way to manage those kinds of conversations. People feel like they are able to reach you if you have a Twitter handle.
It’s also a good idea to utilize things like hashtags. You can have hashtags for special events or to track particular conversations. If you want to offer a special discount or something to your Twitter followers, you can spread the information through a Twitter hashtag and by asking your followers to retweet you.
Twitter can be a great tool for marketing your business, as long as you use Twitter correctly.
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