It’s important to keep in mind the guidelines for good search engine optimization, and not fall prey to negative search engine optimization techniques. Some of the practices of black hat SEO may give you a short term boost in search engine rankings, but your site and your business will take a long-term hit. You will [...]

When focusing resources on developing a marketing strategy, you need to decide how you are going to allocate both your time and your resources. Is it more effective for you to focus on search engine optimization, concentrate on general social media sites, or focus on niche sites within a specific community. It’s actually a great [...]

Pinterest is one of the fastest growing new social media sites and you should take advantage of its growth to help your business. Because Pinterest is a collection of images that directly link to where the images were pulled from, it’s very useful in attracting people to click over and visit your website or blog. [...]

When it comes to search engine optimization, having spam links that direct to your site can actually hurt you more than they are likely to help you. While you may think you don’t have any poor quality or spam links, you might be surprised what Google and other search engines consider to be a spam [...]

Another important white hat search engine optimization technique is cultivating quality inbound links that direct people to your website. Inbound links are like having someone refer you to others online with a seal of approval or a recommendation. However, not all inbound links are created equal. When it comes to inbound links, it’s important to [...]