Internet Marketing Tips For Small Business

Getting traffic to your site is important if you want to make a name for your brand. But how can you do this easily without feeling overwhelmed? Here are five things you can do to start increasing your traffic now.

1. Interesting Content
Creating interesting content that is short, but clear and manages to hold a person’s attention is key. However, just having interesting content isn’t enough. Make sure that you are updating your site on a regular basis. This will assure you visitors as search aggregators will see your new content and push you up on the SEO rankings.

2. Guest Blog
Blogging on another person’s blog or allowing a great writer to guest blog or write an article on your site is a great way to gain new interest online for your brand. If you can’t find someone to write for you, ask a blogger you respect if you can post one of their pieces. Chances are they won’t mind!

3. Interact
When people comment on your blog or your website, make sure that you reply back! People love interaction and they love when a brand gets a little personal with them. Additionally, ask questions in your blogs to see if people respond. Chances are, they will, creating more instances for interactions. You can also go ahead and post comments on other blogs that you like that have a similar ideology to yours. This would be like an advertisement for your blog. You can’t beat free advertisement.

You might think that if you have a website, then you don’t need to have any special mobile search engine optimization, but actually, it can be quite helpful! With smart phones and tablets becoming the norm, having a separate site for your mobile customers is very important! Here are some things to consider.

Most search engine optimization is centered around both paid placements, advertisements, and keywords bringing customers to your site. However, now with Google’s Panda, it is getting increasingly difficult to create proper content for your site and this is carrying over to mobile devices as well. That’s why creating an app for your business can be so useful. Having both a website and an app can be even better, but be prepared to pay the price for a well made, solid app. However, it would be so worth it. If you decide against the app, just make sure that your keywords are organic and that your titles give good descriptions of what the articles are about. But, this goes without saying!

Remember when you do mobile sites that your content should be centered and fit into one row so that your phone can get the message across fast to your on the go users. If there’s a struggle to read the entire text or to find a link, people will move on. That brings us to our next point, make sure you have a mobile-friendly sitemap. It makes it so much easier for navigating the site.

Search engine optimization isn’t particularly easy. It is so easy to make mistakes. It’s always good to get an SEO consulting service to work with you when you can afford it, but if you can’t, at least take a look at some of these things you might be doing wrong.

1. Using the wrong keywords
Keywords are a huge part of SEO. Probably the biggest. Make sure you are choosing keywords people actually use when they are searching online. Make sure that you are using a keyword tool on the internet and perform Google searches your own self to make sure your site is coming up!

2. Using too many keywords
There’s no use using too many keywords in a website. Web bots see right through that and ignore your site, making sure it has a low ranking. Plus, most visitors will probably find your site boring if you’re trying to shove a ton of keywords into a post. Make sure that your posts seem natural, otherwise your site visitors will most definitely leave to find another site!

3. Free sites
Using a free website platform is just seen as lazy and frankly, not professional at all. Sure, when you first start out, it’s totally all right to use these sites as training wheels, but do not use them permanently. Plus, they absolutely kill any work you might do with SEO. It could mean certain death for your site. Go ahead, if you’re serious, go the extra step to get a real domain and website.

Social media is a really important part of marketing right now and Twitter is a huge part of this new marketing era as tweets are short, to the point, and chock full of useful information. Many different brands and organizations use Twitter to get their messages across to a wide range of audiences. However, the success of someone on Twitter is directly correlated to the amount of time they put in to their tweeting strategy. That is to say, while you don’t always have to be tweeting, you should have a general game plane. Here are some things to keep in mind.

1. Be sure to include a wide range of content
Now, we’re not saying to talk about a ton of different things- in fact, it should be the opposite; you need to stay focused on your topic, but you should be including many different kinds of media! Include links to blog posts, white papers, articles, press releases and great websites, just to name a few things people look for/

2. Don’t use up all your content in one go
Make sure that your content is tweetable! Don’t overload your followers with intense and long tweets- you’ll find they’ll skip over them. Make sure they don’t go over 140 characters and that you don’t have to break the tweets up into four different parts. You won’t get many followers to stick around.

3. Watch your timing
Over-tweeting is a common mistake. Don’t overwhelm your followers! Space your tweets with original content out so that people’s timelines aren’t inundated with your tweets.

Search engine optimization is one that is super important when you’re creating any website. Blog owners and start-up businesses are especially susceptible to skimping on SEO techniques, thinking they don’t need them. They’re not entirely wrong. While they do need some search engine optimizing, there are a few steps they can skip. Here are a few techniques that you can totally forget about.

1. Duplicate content
Do not even think about posting something twice or taking one article and rewriting it a thousand different ways- the internet will catch you! And that will show in your page rankings. Make sure that you always use original content. It will be seen, don’t worry.

2. A Million Links
So the cool thing used to be to put a lot of links into your website. Don’t bother anymore. This is pointless and will not do anything to promote your website. In fact, Google search might actually think your site is spam! Keep it simple with just a link or two. You really don’t need much more than that.

3. Keyword spamming
It used to be okay to inject as many keywords as possible into your website to boost the rankings. Not so anymore! This is definitely not the way it works nowadays as bots try to find the pages that try to trick them with an over abundance of keywords and put them at the bottom of rankings, so beware!

Best of luck as you and your website take to the web.