This video will in a nutshell explain what Search Engine Optimization (SEO) is.
SEO Networker’s traffic specialty (ways to get visitors to visit your website) as online marketing consultants is SEO. While they are well versed in many other traffic generation methods, they are especially fond of SEO for its reliability and resilience… and well, frankly, because it generates free quality and targeted traffic for as long as you maintain high rankings in the search engines.
(And also maybe because the geekiness within Ray and Ferny draws them especially to this technologically-more-imposing method of generating traffic online.)
See, while other methods are especially challenging to track, has a much lower ROI on your efforts, has much less longevity, and/or are just plain expensive and non-scalable (i.e. if you want to get more traffic, you’d have to spend more money – no ifs-or-buts about it), SEO has proven historically to be relatively stable and reliable. While changes do happen, they can be overcome with relative ease and certainty.
The longer you do SEO, the more traffic you get and the cheaper it becomes.
Any internet marketer will agree, no matter what other form of traffic generation methods may pop up, what other form of driving visitors to your website, SEO, without a doubt HAS to be in your arsenal if you plan on running a business for the long haul.