Pay-per-click (PPC) is simply paying per… well, click!
See, traditional advertisement mediums such as billboards and yellowpages ads where you have really no way of tracking how many people those ads, which cost you and arm and a leg by the way, actually brought in business.
However, when you put an “ad” online, especially through PPC, you are able to track this to the point where you know how many times your ads got shown and how many that translated into actual “visitors” to your website – which results in when they “click” on your ad.
So in essence, you are only paying when the ad worked – which is defined as bringing a visitor to your website (from that point on, it’s up to your website’s conversion to turn them from a mere visitor into a buyer).
There is a plethora of pay per click platforms, perhaps the most famous of them being “Google AdWords”. Others include Microsoft Search Advertising (on Bing), YouTube’s PPC system, LinkedIn, Facebook, and on and on.
Pay per click is a great way to get some instant traffic to your website. You pick the condition you’d like for your ad to show up every time that condition is met (i.e. someone searches for a phrase, they land on specific pages, their personal profile fit a certain demography, etc.).
Then you write your ad and voila! Your ad starts showing and every time someone clicks on your ad, you get charged.
The whole process can take less than ten minutes and if done right, can result in generating visitors to your website right away.
Of course, you are paying for every single click, so the only way to get MORE clicks is to well, Pay MORE. But as long as your conversion is in place and your ROI justifies the cost, why not?
Combining PPC (to do market research) with SEO proves to be an extremely powerful combo when it comes to getting more visitors to your website. Be sure to opt into our newsletters (to the right) to get more detailed information.