As a business owner, if you literally get 100,000 visitors to your store, you’d be pretty happy right? Actually, probably more than just “pretty happy” – you’d be ecstatic. You’d see dollars signs on each of the visitor and probably start planning your next exotic vacation with your family.
But hold on a minute here.
What if we told you that NONE of those 100,000 visitors spent a dime at your store? What if each of them were tight-wads that refused to purchase any of your products/services?
What good is that 100,000 visitors now? Absolutely worthless from a ROI perspective right?
Well, by the same token, what good is a TON of visitors going to your website if NONE of them end up purchasing anything or take any sort of action that impacts your bottom line?
This is where the concept of “conversion” comes in – converting those mere visitors (that you got to your website through your internet marketing efforts) into actual customers who end up contributing to your bottom line.
Within the brick and mortar model, conversion could be proper product placement, having the right salesmen in place, creating an environment that makes people feel comfortable, at ease, and well, wanting to spend money at your store.
Similar thing is true with your online store, you want to make them feel like they are at the right place, that they can trust you, that you can give them exactly what they want so they’ll want to spend money with you.
This is done through many factors including the design, look and feel of your website, and images and elements you choose to use on your website, and perhaps most importantly, the language and wording you use.
Furthermore, where appropriate, it also has to do with your “bribe” and your follow-up electronic newsletter series.
Rather than detailing it here what that is, please go ahead and sign up for OUR bribe and electronic newsletters on the right where we will go in further details what that is and how this would benefit the “conversion rate” of your website – bringing about more clients for your business.